KP Snacks drives cancer awareness this month
KP Snacks has unveiled its first ever retailer video campaign in a bid to raise support of Testicular Cancer Awareness month.
Developed as part of KP’s partnership with Movember, the video stars members of the firm’s SnacKPartners retailer forum and, as part of the drive, KP has launched limited edition 250g sharing packs with 10p from every pack sold going directly to support the charity. KP said the money raised from this will help to deliver a donation of £50,000 for the Movember foundation.
The limited packs feature KP & Movember themed underwear on pack with the new campaign highlighted across retailer media channels.
The snacks giant said it would use its influence and reach to further awareness of the issue and urge retailers to prioritise their health.
The campaign features six partner retailers from SnacKPartners and centres on their road trip to Mickelton where they visit one of the retailers’ store having a playful conversation about KP Nuts, the importance of people checking their testicles as well as instructions on how best to do it.
Matt Collins, trading director at KP Snacks, said: “Word of mouth is hugely important and influential amongst retailers, so we wanted to create a memorable campaign to make a real difference and remove the stigma attached to talking about testicular cancer.
“Testicular cancer is the most common cancer amongst young people with testicles, but highly treatable and highly curable when discovered early.
“Retailers are busier than ever, and we want to remind them to prioritise their own wellbeing while breaking down taboos and getting retailers talking about their health.”
