A NEW look has blasted out on to shelves for Suntory brand Lucozade Alert.
Aimed to increase standout on shelf, the new design can be seen across three 500ml tin variants, including Cherry Blast, Tropical Burst and Original Lucozade.
Lucozade Alert has enjoyed a rapid growth since its launch, with Nielsen data finding that it generated £1 million in sales in under two months and had amassed a total worth of £8.1 million as of December 2022.
As such, Suntory Beverage & Food (SBF) reckons the new look will bring more consumers to the brand and sustain and boost its strong sales across retail.
Aoife McGuigan, head of Lucozade Alert at SBF GB&I, said: “The updated pack design presents a fresh opportunity to drive shopper engagement, encourage trial and drive additional purchases to help increase sales even further.”
