BAKERY brand St Pierre has secured new listings with three of the UK’s biggest supermarkets.
St Pierre’s new distribution deal will see it supply morning goods products to Tesco, Sainsbury’s and Asda.
From 5 September, St Pierre Brioche Bagels will be on shelves in Tesco stores, a UK first having debuted in America at the tail end of 2021.
At Sainsbury’s, St Pierre’s Brioche Swirls and Chocolate Chip Swirls multipacks now appear on shelf, the fifth St Pierre SKU launched in the supermarket this year.
St Pierre Croissants and Pain au Chocolat multipacks will also be available in Asda stores from this month.
Chris McLaughlin, commercial director at St Pierre Groupe, said: “These listings are recognition of the hard work that goes into producing quality products that meet shopper needs. Morning goods is driving the growth in the bakery category at the moment – and sweet treats is the catalyst.”
