BROTHERS Drinks Co will get back to its roots this summer, as the official cider of Glastonbury 2022.
The cider brand debuted at the music festival in 1995 and will return this year as ‘official cider brand’ for the second year in succession.
As part of the partnership, Brothers’ ciders will be served across over 100 bars during the five-day event, which takes place at Worthy Farm, Somerset, in June.
Brothers will also bring a seasonal variant to celebrate the brand’s relationship with Glastonbury: Brothers Festival Apple Cider.
As part of the partnership, Brothers will be launching a series of consumer focused activities and an on-pack promotion offering the chance to win thousands of prizes, including 10 pairs of tickets to the sold-out festival. Brothers will also be offering the chance to win Glastonbury tickets through its social media channels.
