CIGAR brand Signature Red Filter has been put into a new packet and priced at £5.79.
Brand activation manager at Scandinavian Tobacco Group UK, Clara Maria Endersen said: “We know that consumers are increasingly looking for more compact and convenient formats so we anticipate this change will be well received, particularly at the new reduced price point.”
She added: “The filter and flavour segment and in particular vanilla, grew approximately 8% between 2018 and 2020 so there is increasing demand for this type of cigar.”
