MIXER brand Schweppes is using digital murals in key city spots as part of its latest campaign.
The push to boost sales also includes two 10-second TV ads and is running on social media.
As part of the online activity, a Pinterest partnership offers cocktail recipes such as the Schweppes Pink Spritz and Elderflower Fizz
Brand owner Coca-Cola Europacific Partners said the campaign follows Schweppes led growth in the mixer market during 2020, with value sales growth of 32.4% in retail, giving the brand its greatest share of the market for four years.
Martin Attock, vice president at CCEP GB, said: “Last year, Schweppes led the mixer market with its stellar growth, selling almost double the volume of its closest competitors in retail.
“The brand offers something for both everyday and special occasions and helped consumers recreate their favourite serves in the home.
“We now have an opportunity to build on this growth as people come together safely in pubs, bars, restaurants and at home, celebrating with a recognised brand they know and trust whilst delivering on the taste and the fizz that consumers expect from a mixer.”