PERNOD Ricard has added some more colour to the Beefeater gin range with the roll out of Beefeater Blackberry.
The new gin boasts British bramble fruit flavours, with a liquid that Pernod Ricard has described as “soft violet” in colour.
The 37.5% ABV gin is initially rolling out as a 12-month Tesco exclusive, priced at £18.99 RRP.
A spokesperson for Pernod Ricard said: “Purple gins are gathering huge momentum and are now the third fastest growing flavoured gin in the UK.”
