SNACKS with added protein are booming in the UK according to Fulfil Nutrition.
Dave Pogson, UK MD at Fulfil said: “It certainly feels that the healthy functional food to go trend is here to stay.
“Within the UK snacking category, growth is being driven by better-for-you bars with added benefits, and of that, protein bar sales represent a 34% increase year on year with a category share of 6%.”
