Aquavape strategy is delivering results
MUCH has been made of the booming online vaping market, but in 2014 one firm opted to focus on retail – and it would appear to be paying off.
Andy de Caso, operations director for vaping brand Aquavape said that since embarking on its retail-led strategy five years ago, the firm has seen strong results.
“We always believed that over time the category would evolve from its specialist routes to market, to that of the mainstream bricks and mortar that shoppers frequently use every day.
“Over this time period we have built excellent trade relationships and have created national availability for the Aquavape brand,” he said.
We have built excellent trade relationships and have created national availability for the brand.
Since 2014, Aquavape has worked with Spar, Euro Garages, WHSmith, Bargain Booze, Asda, Sainsbury’s, Argos, and others.
And the brand plans to develop its retail offer further.
A new exclusivity deal with the Vampire Vape brand has allowed Aquavape to further extend its offer for convenience, bolstering what de Caso views as a comprehensive portfolio.
“We have worked hard to develop and evolve a portfolio of e-liquids and devices that are relevant to all types of vaper and have created some great UK made flavours that are proven to drive repeat business for all Aquavape Stockists,” he said.