TICKETS for the latest game from the National Lottery go on sale today (15 March), offering shoppers the chance to win £10,000 every month for 30 years.
The first draw for the new Set For Life game will take place on Monday (18 March) and Camelot is encouraging retailers to back the game by making use of its point of sale materials.
Those retailers that do make use of the POS can earn £10 by uploading a photo from their store by 5 April. Full details of the incentive is available at www.nationallotteryallstars.co.uk.
Camelot is supporting the launch of Set For Life with a new ad campaign, ‘Make every month amazing’, featuring TV, print and social media activity.
Duncan Malyon, retail director at Camelot said: “Set For Life offers National Lottery players something completely new and meets a different set of consumer needs, especially among younger people. It’s a great addition to our range of games and means that we now have a portfolio that offers something for everyone.
“We think players will be really excited by Set For Life – and that’s great news for our retail partners, sales and, most importantly, returns to good causes.”
