New deal will see multiple operator rebrand over one hundred forecourts
BOOKER has secured a major supply agreement with Motor Fuel Group, the largest independent forecourt operator in the UK.
The new deal will see MFG rebrand 110 of its shops from Spar fascias to Londis or Budgens brands.
MFG signed its first agreement with Booker in May 2016; the new contract will include forecourts on the MRH estate which was acquired by MFG at the end of 2018.
Last year’s £1.2bn acquisition deal saw MFG extend its estate to a combined total of more than 900 sites.
Commenting on the new Booker supply deal, MFG retail director Paul Dennis said: “After nearly three years of successful Booker shop supply, we are delighted to be continuing our relationship to cover our enlarged network.
“We believe Booker’s promotional programme and Spend & Save rewards have alreaady added significant benefits to over 800 of our forecourt retailers.
“In addition to rebranding the Spar stores, it is our intention to also replace the Hursts brand.
“We are confident that moving to Londis and Budgens will help drive additional footfall through our stores and enhance the customer shopping experience.”
Steve Fox, managing director of Booker Group – retail, said: “We are delighted to extend our partnership with MFG.
“It is a privilege to serve them and this extension to our existing agreement is a fantastic opportunity for Booker Retail Partners to build on our already successful partnership.”
• Following last year’s acquisition of MRH, Motor Fuel Group’s estate comprises 925 company stations operating under the BP, Shell, Esso, Texaco, Jet and Murco fuel brands. MFG sells 4.5 billion litres of fuel per annum, with shop sales in excess of £500m.
