Percol’s sustainable packs pledge
Fairtrade coffee brand Percol has announced it plans to make all of its products plastic free by the end of 2019.
Percol has pushed forwards in its drive towards using only sustainable materials with the launch of new plastic-free packs in Waitrose stores.
The home-compostable packaging bears the ‘Plastic Free’ Trust Mark issued by A Plastic Planet – a pro-business campaign seeking to reduce plastic in the supply chain.
Percol’s home-compostable packs are made from renewable resources such as plant fibres and eucalyptus wood pulp, which means consumers can throw the packaging away with their food scraps.
A spokesperson for Percol commented: “Back in 1987, Percol Coffee was the first ground coffee to bear the Fairtrade mark. It pioneered the use of organic and single-origin beans and it has spent decades investing in coffee growers at source, helping their farms and families thrive.
“As a UK retail brand selling more than four million products per year, Percol has made it their mission to reduce its plastic footprint. It is empowering consumers to do the same, by providing a plastic free option without compromising on price, ethical certifications or the great taste of their coffee.
“Percol has gone further than just packaging, not only by increasing its support for Fairtrade, with all six flavours of its new Ground and Beans 100% Fairtrade Certified, but also by significantly increasing the number of Organic products too.
“Percol is now arguably the most ethical and sustainable coffee company on the market, even beyond the products themselves. It is carbon-neutral certified, meaning it offsets its emissions at every stage of its supply chain – from factory to farm.”