Campaign set to boost Transform-A-Snack sales
SAVOURY snacks brand Golden Wonder says it is giving retailers another reason to stock up on Transform-A-Snack, with a blockbuster new on-pack promotion offering shoppers the chance to win a family trip to Hollywood.
Running from now until 31 January 2027, the campaign will feature across Transform-A-Snack promotional packs, giving shoppers the chance to make some unforgettable family memories in the home of the movies.
One lucky winner will receive a seven-night family trip to Hollywood, including return economy flights from London to Los Angeles, four-star accommodation, seven days’ car hire and £200 spending money.
The star-studded itinerary also includes tickets to Universal Studios Hollywood, a Hollywood, Celebrity Homes & Beverly Hills Tour and a Warner Bros. Studio Tour experience.
And there are more chances to win, with 10 runners-up each receiving a year’s supply of Golden Wonder Transform-A-Snack.
The promotion will feature across eye-catching packs designed to stand out on shelf and communicate the Hollywood prize to shoppers. Packs are available in cash & carry depots now in 50p PMP, £1 PMP and six-packs.
Matt Smith, marketing director at parent firm Tayto Group, said: “Transform-A-Snack has always been about bringing a bit of fun to snacking. It’s a brand that generations of consumers have grown up with – building their own cars before tucking into that unmistakable baked-not-fried crunch.
“Our previous blockbuster promotions have proved a fantastic way of creating even more excitement around the brand, so this time we’re putting Transform-A-Snack centre stage with a huge prize of our own.
“A family trip to Hollywood is a genuinely exciting prize and, combined with the strength and popularity of Transform-A-Snack, gives retailers a great opportunity to create additional interest at fixture and drive sales.”
