EXOTIC juice brand Rubicon is taking to the streets with its latest launch.
Rubicon Street Drinks, inspired by authentic street drinks from some of the world’s hottest places, come in four still fruit varieties made with natural flavours and herbs.
Sharbat features the traditional Turkish flavour combination of pomegranate and rose.
Mexican flavours are the source of inspiration for Aqua Fresca, comprising watermelon, lime and mint flavouring.
The Indian inspired Nimbu Pani includes lemon, cumin and mint flavours and African influences are found in Bissap, featuring hibiscus and ginger flavouring.
Brand owner Barr Soft Drinks said that in research the range performed well with over 70% of shoppers expressing an intent to buy the range, and 95% of shoppers saying that they thought the range was modern, different, adventurous and eye catching.
The launch is being supported with £2m brand investment, including a summer programme of marketing support featuring nationwide sampling and POS kits. The 330ml can has an RRP of 79p and all varieties are available in cases of 12.
