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Thursday, August 18, 2022
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Tag: Rubicon

Rubicon Raw cans

Big can focus is paying off

ENERGY drinks now make up the biggest and most profitable drink-now segment in the UK.
Irn Bru 500ml

Step in sustainability

AG Barr has taken a major step in pursuit of its sustainability goals, rolling out 100% recycled plastic packaging across all 500ml Irn-Bru and Rubicon products.
Rubicon Spring

Slimming the Rubicon

Health is at the heart of the latest new format launch for the Rubicon brand.
Rubicon Spring

Health kicks call for flavour

January is seen as a month for cutting back and AG Barr reckons more health conscious consumers will seek out flavoured water options.

Barrs back at the Hydro

THE five-year partnership between A.G. Barr and SSE Hydro has been expanded.

Back on the streets

Rubicon is back on the streets with a new national outdoor advertising campaign
Rubicon products

New look and new flavour

RUBICON has a new look thanks to a packaging revamp across the soft drink brand’s entire range.

New flavours on the street

EXOTIC juice brand Rubicon is taking to the streets with its latest launch.

Is demand ahead of drinks supply?

ACCORDING to Red Bull, a recent survey revealed that although 98% of shoppers would buy a price-marked drink only 80% of retailers stock them. Red...

Sugar cut as drinks go low

New juice-based lines aim at the health-conscious SOFT drinks and even fruit juices have come under pressure from activists expressing concern on sugar consumption recently. But...

Packed up for the festival

DIWALI celebration packs of Rubicon have been launched by AG Barr. Mango and Guava flavours are available in both plain or 1-litre £1.29/2 for...

Convenience seals the deal

DEMAND for on-the-go drinks inspired the new resealable pack that AG Barr has introduced for its juice drinks brands, Rubicon, KA and Sun Exotic. The...

AG Barr launches £2M campaign for Rubicon

AG Barr has launched a £2 million campaign for its exotic juice drink Rubicon. The campaign, themed ‘Believe in Beach’, runs throughout September and comprises...

Frozen drinks assets

THE Rubicon brand, which covers an exotic juice drinks range as well as ice cream lines has sales worth £101m and it has sold...

A lovely bunch

AS consumption of coconut water continues to grow throughout the UK manufacturers are looking for new ways to meet demand for the drink. According to...

Barr’s Diwali push

SOFT drinks giant AG Barr is gearing up for Diwali, the festival of lights, which falls, this year, on 23 October. Its exotic drinks brand,...