INNOVATION in the reduced and sugar-free category will be key to confectionery sales in 2018, says Perfetti Van Melle.
Trade marketing manager Mark Roberts said: “Retailers must take action and reduce sugar consumption by 5% in 2017, and by 20% in 2020.
“Kantar research is already showing incremental penetration in the market for sugar-free and sugar-reduced products. It is about having the right products and the brands that shoppers trust.”
PVM now has sugar-free products in its Mentos, Chupa Chups, Fruittella and Smint ranges.
Roberts said: “We have sugar-reduced variants in Fruittella that again help to create a point of difference, offering that sweet treat that appeals to the whole family.
“Over the next year we will continue to emphasise the benefits of our reduced and sugar-free offering, alongside our best-selling core products.”
Roberts added that PVM has a selection of sugar-free gift products available for Easter this year.
