GREEN Tea could be a big hit for convenience according to Tetley, with the firm pointing to its £1.49 PMP Green Tea and Green Lemon as ideal SKUs to attract shoppers to the sub-category.
Brett Grimshaw of Tetley said: “Tetley was the first to market with price-marked packs of green teas and Tetley Green Pure 20s and Tetley Green Lemon 20s have been developed specifically for the convenience sector.”