KRAFT Heinz has re-launched its Weight Watchers from Heinz brand with what it says are new and improved recipes and has updated packaging of the products.
Brand manager Aaron Crinion said: “We have listened to our customers’ need to maximise space and have redesigned our back of pack so the products can also be merchandised vertically.
“With the health trend set to continue we have ensured that the packs have great shelf stand-out, focusing on food cues and appealing photography across both ranges, to inspire consumers and tap into their health-conscious foodie mind-sets.”
The company has also launched Kraft Macaroni & Cheese in the UK.
Designed to be a main meal, Kraft Macaroni & Cheese is suitable for the microwave and oven cooking, and is intended to meet the needs of consumers who are increasingly pressed for time, the firm says.
• Lancashire-based pie maker Holland’s has added to its frozen product range with new four-pack Chicken and Vegetable Pies and four-pack Minced Beef and Onion Puddings. Both can be microwaved in five minutes from frozen.
