PREMIER Foods is bringing back its special-edition Cadbury Ice Cream Flavour Mini Rolls range, targeting families on the lookout for a sweet treat to enjoy during the summer season.
As well as the return of the Neapolitan and Toffee Ripple flavours, new Chocolate Hazelnut will join the line-up. The launch will be supported by a £1.3m campaign, including the return of the Mini Rolls TV ad.
• A new pack for Häagen-Dazs is being introduced, exclusively in the convenience channel.
The luxury ice cream brand from General Mills is being made available in 300ml tubs, price-marked at £3.50. The new range includes four flavours: Vanilla, Strawberry Cheesecake, Cookies & Cream and Salted Caramel.
