NEW on the shelves from dairy group Müller last month was its Milk Minis range – 200ml cartons of whole milk, chocolate milk and strawberry milk drinks made with fresh cow’s milk.
The new lines – launched first in an exclusive deal with Co-op Food stores, beginning on the food-to-go shelves and then on the outlets’ main milk fixtures – are packed in cartons that are intended to be child-friendly, bright and engaging.
Rebecca Oliver-Mooney, head of category & operational marketing at Müller Milk & Ingredients, said: “Milk is a natural and nutrient-rich product, containing essential minerals such as calcium and vitamins, especially B vitamins, which are a vital part of a healthy and nutritious diet.”
