Something special

A big night in is cheaper than a big night out but that doesn’t mean it’s cheap by nature, argues Linsey Adams, customer marketing manager at Rekorderlig UK. Cider has been making its way into fridges and Rekorderlig is seen as a premium brand and a treat purchase, she suggests. And she reckons many consumers are becoming more adept at making mixed drinks at home including Rekorderlig’s perfect serves and cider cocktails. So retailers should ensure they stock other products such as mixers, garnishes and ice.
A big night in is cheaper than a big night out but that doesn’t mean it’s cheap by nature, argues Linsey Adams, customer marketing manager at Rekorderlig UK.
Cider has been making its way into fridges and Rekorderlig is seen as a premium brand and a treat purchase, she suggests.
And she reckons many consumers are becoming more adept at making mixed drinks at home including Rekorderlig’s perfect serves and cider cocktails. So retailers should ensure they stock other products such as mixers, garnishes and ice.

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