Scots functional foods brand enters soft drinks market
FUNCTIONAL products brand Vybey has entered into the soft drinks market for the first time with the launch of its new Collagen + Energy drinks.
Aiming to tap into the demand for more functional options across the soft drinks market, Vybey reckons it will be able to deliver for consumers who are seeking an all-natural option here with its two soft drinks options.
Available on shelves now, the new carbonated drinks come in Lemon & Lime and Mixed Berry flavours and each pack in a multi-benefit offer with 8g of collagen protein, 75mg of natural caffeine, Lion’s Mane & L-theanine, magnesium and beneficial electrolytes.
Vybey said the drinks can cater towards key distinct, yet connected, consumer need states through the drinks being energy, focus, collagen support as well as light hydration all within the convenience of a single can.
Additionally, the new drinks seek to cater towards more time-poor shoppers through its convenient 330ml canned format.
A spokesperson for Vybey said: “As ever vybey places taste & convenience on an equal footing whilst prioritising consumers craving performance, focus skincare support and recovery.
“As always, vybey seeks to bring something different to the mix, putting clean energy, calm focus, daily recovery and real hydration on an equal footing, enjoyable hydration yet so much more than an old-school linear energy drink.”
