Scottish gin brand seeks to strengthen its retail presence
PREMIUM Scottish gin brand Ben Lomond Gin has revealed a new bottle design across its range in a bid to build up awareness across the off-trade.
The new look seeks to enhance the brand’s sustainability credentials and visual impact on the shelf while also retaining the distinctive identity that has become synonymous with the brand.
A key feature of the new look is the move to a lighter-weight glass bottle which has helped to improve the sustainable nature of the range while still keeping the bottle’s more premium appearance.
The bottle’s four-sided diamond shape will remain a central part of the design in an effort to reflect Ben Lomond itself and its title as the ‘Beacon Mountain’ to help reinforce its connection to the landscape that inspires the spirit.
The updated bottle has now rolled out across the brand’s full portfolio, including its original expression and flavoured variants.
The bottle’s label has also seen some subtle improvements that has preserved its more recognisable elements, such as the diamond shape and mountain illustration while introducing a cleaner, more contemporary finish in its design.
The new design follows on from the opening of the Luss Distillery, the distilling site for Ben Lomond Gin, located on the banks of Loch Lomond.
Each bottle comes with an RRP of £29 and all expressions are available for purchase via the Ben Lomond Gin and Luss Distillery websites. Additionally, the Original Gin variant can be purchased in Tesco, Asda and Waitrose stores.
Andrew Jack, group marketing director at Loch Lomond Group, said: “While the spirit inside the bottle remains the same award-winning Ben Lomond Gin that people know and love, we saw an opportunity to evolve how the brand shows up on shelf and behind the bar while ensuring the bottle works just as well for bartenders as it does for consumers.
“We have worked hard to strengthen the sustainability of our packaging while also enhancing the bottle’s premium stand-out and tactile quality. Crucially, by lightweighting the bottle, we’ve unlocked meaningful cost efficiencies, savings we’re already passing on to our customers through price and promotion to support them.
“We’re excited to put the redesign centre stage this summer with a full activation at The Open. It’s the perfect moment to celebrate the next chapter for Ben Lomond Gin as the brand continues to grow following the opening of Luss Distillery.”
