Doritos invites retailers to taste the thrill of Formula 1
SNACKS brand Doritos is giving convenience retailers the chance to bag a “once-in-a-lifetime” experience as part of its partnership with Formula 1.
Exclusive for store owners and staff, Doritos is giving retailers the chance to win a Hot Lap experience with the Mercedes-AMG Petronas F1 Team alongside tickets for themselves and a plus one to attend the Formula 1 Pirelli British Grand Prix 2026.
Store owners will be in with the chance to win a hot lap experience with the F1 team around the Silverstone Circuit to take place during the event weekend. The prize also includes travel, accommodation, meals, insurance, spending money as well as plenty of other benefits.
To be in with the chance of winning, retailers simply need to stock up on qualifying packs of Doritos crisps, download and sign up to the *shopt app and visit the dedicated Doritos x *shopt competition page to be in with the chance of winning.
Retailers must purchase three cases of participating Doritos products and upload their receipt to the *shopt app as proof of purchase before the competition’s closing date of 12 June.
Qualifying Doritos products are as follows:
• Doritos Chilli Heatwave 70g £1.35 PMP
• Doritos Cool Original 70g £1.35 PMP
• Doritos Tangy Cheese 70g £1.35 PMP
• Doritos 3D Crunch Sizzling Steak £1.35 PMP
• Doritos 3D Crunch Nacho Cheese 70g £1.35 PMP
• Doritos Extra Flamin’ Hot 70g £1.35 PMP
Ed Merret, wholesale controller at parent firm PepsiCo, said: “We’re always looking for new ways to create excitement for our retail partners and reward them for supporting our brands. Doritos is a brand rooted in boldness, energy and excitement, making this high-speed incentive the perfect fit for our latest retailer promotion
“Alongside this, we know summer sporting occasions are a key opportunity for retailers to drive sales, with shoppers looking to pick up their known and loved savoury snacks ahead of watching the action at home.
“This promotion gives retailers the perfect reason to also trial our new Doritos 3D Crunch range ahead of key viewing moments, while entering for a chance to win the ultimate reward and experience the thrill of Silverstone first-hand this July.”
