MULTIPACKS are a staple of consumers’ lunchbox shopping lists says biscuits manufacturer Bahlsen.
The firm added Pick Up biscuits to its portfolio around a year ago. The two varieties – Milk Chocolate and Black ‘N White – come in packs of five individually wrapped 28g bars. Each multipack has an RRP of £1.69.
A Bahlsen spokesperson said: “Bahlsen has a selection of products aimed to target the lunchbox occasion for teenagers, young adults and also adult lunchboxes at the office.
“Pick Up multipacks are a prime example with more variants to join the multipacks soon.”
The spokesperson said the Pick Up brand is now worth £3.5m and is aiming to hit the £5m mark in the near future.
And added that Pick Up has joined the top 20 chocolate biscuit brands list in little over a year since it was launched.
