DESTINATIONS including Berlin, Rome and Marrakech are among the jet-set breaks on offer through a summer promotion from Cadbury.
The Fly Cadbury Air campaign features on five of the brand’s best-selling products and is being supported with point of sale material.
It will also feature in a £2m marketing campaign including radio, PR, outdoor advertising and digital activity.
The promotion will run until July with five top prizes of weekend trips for the winner and a guest.
Matthew Williams, marketing director at Mondelez International, said: “We expect demand to be high with POS to drive awareness and maximise visibility.”
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