In a value groove

TRENDS show that consumers continue to seek out snacks that deliver value, according to All About Food marketing director Declan Lockett.

He said: “The rise of the sharing category can be coupled with the increased number of consumers opting for a night in and looking for more affordable snacks to enjoy with friends and family.

Nando peri peri Grooves_40g PST“As a result our Nando’s Groove Cut Potato Chips range has received a positive response.”

“The newest addition to the range, PERi-Salted, offers a milder flavour to the other products that make up the Grooves line-up, whilst still having the famous Nando’s PERi-PERi kick.”

KP Snacks claims that snacking now makes up half of all eating occasions and that bagged snacks are worth £518m in impulse outlets.

It says there are more than 600 products in the bagged snacks market and has launched the SnackPartners programme to work with retailers to help them take full benefit.

KP is adding a cheese flavour to its POM-BEAR range in single bags and multipacks.

Trading controller convenience at KP Snacks Matt Collins said: “Time and time again, cheese has come out as the most popular family flavour, so we can be confident this new variant will be a hit.”

Pipers Crisps says premium crisp brands represent a growing opportunity to retailers to increase profit margins.

Alex Albone, founder of Pipers Crisps, said: “The success of premium crisps is clearly illustrated by the rate of sale and average price figures. Pipers Crisps’ rate of sale and average price is 90 packs and £100 per outlet per week. That is 50% higher than the category average.”

Pipers Crisp Co montage 4 Scottish oatcake producer Nairn’s has launched Nairn’s Snackers. The baked, high-fibre snack is around 100 calories per bag and comes in Sea Salt & Balsamic Vinegar, Cheese, and Caramelised Onion flavours.