BLOO has undergone a major re-launch and aims to freshen up the toilet-care market.
The Jeyes-owned brand started the year with new products, fresh packaging and a number of technical innovations, according to the company.
The latest developments include a range of in-cistern products providing either coloured or clear water, an Ocean Mist twist that creates foam and fragrance and a range of Crystal Clean Liquid Toilet Cleaners that features a new formula designed to kill 99.9% of germs.
The updated packaging has embossed blister packs and bright colours designed to help the products stand out on shelves.
The changes will be highlighted in a £2m advertising campaign on TV and digital channels.
Yvonne Adam, marketing director at Jeyes, said: “The innovative antibacterial technology and eye-catching new branding are designed to increase sales across the whole Bloo range.
“Retailers should stock up now to capitalise on increased demand.”
