Tag: Yoplait
Frubes freeze over the summer
Yoplait has marked its biggest investment ever into its annual Frubes Freeze 'Em campaign as the firm aims to drive sales with its core consumer audience.
Yoplait rolls on health focus
TV presenter Josie Gibson and her son Reggie are shouting out about the nutritional benefits of the yoghurt category as part of a new campaign from Yoplait.
Frubes fun on packs
Yoplait has thrust its Frubes brand into the future with its first on-pack interactive augmented reality (AR) mini game.
Pushing on with plant based
YOPLAIT has been focusing on plant-based innovation, as the brand expands it dairy-free offer in response to growing demand.
Big Pots for small price
YOPLAIT has unveiled a new four-pack format for Wildlife Big Pots yogurt, providing consumers with a more affordable option.
Snacking at School
YOPLAIT has launched a new Frubes family pack, as children get used to the classroom again.
Yoplait is going for gold
YOPLAIT Kids has joined forces with Team GB to launch a new partnership ahead of the Tokyo Olympic Games, scheduled to go ahead this summer.
No added sugar arrives
Yogurt brand Yoplait has launched a new no added sugar product: Yoplait Zero.
A petit amount of sugar
Parents are more concerned about sugar than ever, with traditionally ‘healthy’ products coming under fire for their sugar content.
May the Frubes be with you
Frubes will be renamed ‘lightsaber tubes’ as part of a collaboration between Yoplait and Disney’s Star Wars .
Summer chill out
Frubes ‘Try Me Frozen’ campaign returns this summer, encouraging families to try the brand as a healthier alternative to ice cream
Excellence in indulgence
YOGURT producer Yoplait has launched a new premium line into its Liberté portfolio.
Yogurt marked for good
PRODUCTS from Yoplait that come in price-marked packs are permanently marked and only available in that format.
“Our non-PMPs are generally premium products such as...
Specialist plans the chiller
WHO are the keenest purchasers of chilled yogurts and desserts and how should c-stores and small supermarkets range their CYD stock?
Last year Yoplait, using...
