Walker’s Shortbread unveils festive range

Box of walkers festive mince pies

Famous Scottish brand delivers a fresh look and wider range of products

FAMOUS Scottish brand Walker’s is urging retailers to get their share of festive shortbread sales by stocking its new-look Christmas range.

Housed in a distinctive design reflecting the label’s recent refresh, a multitude of new products and formats are being offered.

New additions include tree decorations each containing two Walker’s Shortbread favourites – either fingers, stars or the Walker’s Scottie dog with a playful ‘Rudolph’ makeover.

Meanwhile, a new Prestige collection available from the firm’s website and Selfridges, includes Luxury Mince Pies, the Festive Shortbread Assortment and Gifting Tubes, with flavours including spiced demerara and cranberry & clementine.

The Luxury Mince Pies are available in packs of four or six, while a Mini offering contains nine bite-sized pies.

The Walker’s Shortbread advent calendar returns but with a distinguished, contemporary book-style design.

Box of walkers festive shortbread

Other old favourites include Festive Assortment Boxes, Festive Shape Tins and seasonal keepsake tins.

The full Walker’s Shortbread festive range is available directly from the company website, while a variety of products are available across multiple stockists including Sainsbury’s, Waitrose, Co-op, Nisa and independents. RRPs range from £2 to £17.99.

Managing director Nicky Walker said: “With new products designed to inspire consumers and meet the demands of the gifting season, we are delighted to unveil our festive range for 2022.

“We place huge value in providing our customers with a breadth of seasonal sales opportunities and demonstrating our continued commitment to diversify and cater to wider audiences.”