Tag: Tetley
React to new trends in tea
THERE’S just no separating UK consumers from their cuppas. Whether it’s the first thing in the morning or to help unwind at the end of a long day at work, there are plenty of tea variants to suit all consumer needs.
Sharing a cuppa
Consumers can help to show loved ones they care through Tetley’s new on-pack promotion.
Don’t get left behind on herbal
CONVENIENCE retailers could be missing out on a valuable and growing segment of the tea category.
Parminder Walia, category development manager at Tata Consumer Products,...
PMPs for tea
Tightening household budgets mean value for money has become “increasingly important” to shoppers, making PMPs a powerful tool for driving tea sales
Striking the right balance
Fruit and herbal going well, but black is still king
Work from home and health focus key trends
Working from home is the new normal for most office workers across the UK, so it should perhaps come as no surprise that tea sales are soaring
California tea brewing
Tata, the firm behind Tetley, has brought an American tea brand across the Atlantic, targeting 25-34 year old consumers.
NPD is brewing good in stores
IT should come as no surprise to hear that after tap water, tea has been found to be the nation’s most-beloved beverage.
A convenient cold infusion
Tetley has launched a new clip strip in a bid to help convenience retailers get in on the cold infusion action.
Infused with benefits
Tea has been consumed for health and performance benefits for centuries .
Facelift for two packs of Tetley
TETLEY Green teas and Tetley Supers have a new look
Black tea still king of convenience
TEA shoppers are valuable to retailers. Whether it’s a black tea or a more exotic blend, customers picking up tea in convenience offer plenty of opportunities to increase basket spend.
Cold fusions taking over the tea aisle
Tetley NPD brings innovation to the category
Research supports tea to go
Tetley reckons having a clean, fuss-free hot beverage is crucial to retailers who want to fully capitalise on the breakfast-to-go market .
The new black
While standard black tea is in decline, other varieties are seeing potential for growth
Show prices with caution
PRICE-marked packs add transparency, which gives shoppers reassurance that they are being offered value
