Tag: Smirnoff
At-home cocktails should be in the mix
Cocktails are popular in the on-trade – and that trend crosses into the off-trade, where consumers experiment with creating serves at home – and Diageo has solutions to help boost c-store sales.
New flavour drop for Smirnoff with cherry varient
Diageo has gone back to the fruit bowl for its new Smirnoff variety, Cherry Drop, which launches to the off-trade in February.
Passionate about fruit innovation
Diageo has added some fruit punch to its top-selling vodka brand Smirnoff, through the launch of a new RTD variant.
Time is ripe for berry flavours
Diageo has added a burst of fruit to its vodka portfolio, expanding the Smirnoff range in the process.
The right time to reassess the range
NOW is the perfect time for retailers to reassess their RTD and hard selzter offer, according to spirits giant Diageo.
Whisky galore in c-stores
CHRISTMAS has always been a key selling period for spirits, but this festive season retailers may want to consider recent shifts in consumer behaviour.
New crush in vodka market
THE latest launch from Smirnoff is a raspberry flavoured vodka.
Gearing up for summer success
Exceptional spirits growth a welcome boost for Scotland’s off trade retailers
Spirited new can SKUs from Diageo
Diageo has expanded its range of RTDs with the roll out of two new premix cocktails
Can do attitude from Diageo
Spirits giant expands its RTD offer
Smirnoff gets a new look
Smirnoff has redesigned the packaging of its entire portfolio .
Fruit infusions for vodka giant
IN time for the summer, Diageo has launched a new infused range under its Smirnoff vodka brand.
Guinness sponsors Six Nations
The tournament will be known as the Guinness Six Nations from this year
Vodka brands choose the rainbow
Two of the biggest vodka brands in the Scottish off-trade have launched campaigns supporting LGBT rights, with both brands highlighting that 2017 marks 50...
Smirnoff cider’s mandarin
Diageo has extended its range of Smirnoff Ciders with the launch of a Mandarin & Pink Grapefruit variant.
Available to order in the off-trade, the...
Pure and simple
Scotland’s off-trade vodka market still dominated by the big two
2015 is shaping up to be a good year for vodka in Scotland after a...
