Rubicon offers a taste of the sun

New campaign under way for fruit juice brand

Barr Soft Drinks looks to Release the Sunshine in its new TV ad for Rubicon.
Barr Soft Drinks looks to Release the Sunshine in its new TV ad for Rubicon.

BARR has revealed the latest investment into its Rubicon fruit juice brand with its new campaign for summer.

As part of an annual £4miilion investment into the brand, the ‘Release the Sunshine’ campaign includes a new advert that can now be seen across TV channels as well as streaming services including Netflix and Disney+.

The advert will also be supported by outdoor media in major cities across the UK, as well as social media campaigns, in a bid to reach 14million consumers more than five times.

High-impact POS and display units will also be available for retailers to take advantage of, complemented by bespoke POS for wholesalers to create some in-depot theatre.

Jonathan Kemp, commercial director at Barr Soft Drinks, said: “Release the Sunshine includes a fun new TV advert that is designed to build a deeper emotional connection with current and target Rubicon drinkers.

“It gives new consumers a reason to try and existing drinkers a reason to buy by highlighting the small moments of sunshine Rubicon can create to brighten everyday life.

“The ad will show just how one sip of Rubicon can spark a moment of uninhibited, uncontainable sunshine joy, because, of course, it’s ‘Made of Different Stuff’.

“With one Rubicon drink already sold every 30 seconds, our message to retailers couldn’t be clearer. Give Rubicon the space it warrants, and it will deliver.”

Boost Drinks delivers a fresh look

The Boost Drinks brand has had a makeover.
The Boost Drinks brand has had a makeover.

LEADING functional firm Boost Drinks has unveiled a “dynamic brand refresh” that sees new pack designs introduced across all its products in the energy, sports and iced coffee drinks categories.

The company says extensive consumer tests and research has resulted in eye-catching new packaging that leaps off the shelf while still highlighting Boost’s great value for both retailers and consumers.

The brand’s familiar lozenge logo remains but has been subtly reworked to give each product a slicker and more refined look.

The redesign will be backed up by a roll-out of NPDs across the brand’s energy and sport categories, supported by a marketing campaign “There’s A Boost For That” aimed at both trade and consumers via a wide variety of online and out-of-home formats.

Boost Drinks commercial director Adrian Hipkiss said: “We are constantly striving to push boundaries and exceed our customers’ expectations. The refresh is a testament to our dedication of staying ahead of the curve and reflects our commitments to innovation.

“The new pack designs offer an exciting visual identity for consumers to enjoy, while feeling assured they will be enjoying the same great taste and value they’ve come to know and love – and that’s what makes Boost among the top three selling brands across three functional drinks categories.”