Back on the streets

Rubicon’s Make The Unboring Choice campaign represents a £5m spend

RUBICON is back on the streets with a new national outdoor advertising campaign.

Part of a £5 million investment in the brand this year, the latest phase of Rubicon’s ‘Make The Unboring Choice’ campaign is also being supported by digital and social media activity.

Adrian Troy, marketing director at AG Barr said: “Make The Unboring Choice has already had a big impact, we’ve received excellent consumer feedback with awareness at a high and we’re confident that the outdoor advertising campaign will build on that success.”