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Tag: Relentless

Relentless brings a boost with fruity flavour

Coca-Cola Europacific Partners is banking on some fruity sugar free NPD for the summer ahead to drive up energy drinks sales.
cans of low sugar energy drinks including boost monster and red bull

Shoppers thirsting for healthier energy drinks

More energy and sports drinks consumers are opting for zero or low-sugar offerings, as the energy drinks category continues to grow in the independent retail channel.
Relentless cans

Relentless partnership

COCA-Cola Europacific Partners has built on its partnership with the rapper Aitch in the new promotion for Relentless.
Man posing at dinner table with a can of Relentless

A new face for Relentless

RAPPER Aitch is the new brand ambassador for Relentless energy.
energy drink cans

Energy still drives soft drink growth

FUNCTIONAL and energy SKUs have been driving soft drinks growth in Scottish convenience stores for some time. It’s an increasingly competitive category, with no shortage of NPD, which leaves retailers with plenty of decisions to make.

Stormzy fills his boots with Relentless

Stormzy has joined forces with Coca-Cola European Partners for a new brand partnership with Relentless .

Market looks for lighter options

CONSUMERS are demanding a wide range of choice across the soft drinks category including in sports, energy and functional drinks says Coca-Cola European Partners. And...

Sweet opportunity with low and no

Energy drinks, like other soft drinks, have seen launches of low-calorie variants, bringing great opportunities for retailers, said Coca Cola Enterprises wholesale director Simon Harrison....

Light fuel rising

PRESSURE groups complaining about the amount of sugar in energy drinks could be falling behind market developments. For one of the clearest current trends...

Relentless ramps up the promo

CCE’S energy drink, Relentless, is targeting its 18-29-year-old core customers with a promotion based around its three musical brand ambassadors: Zane Low, Professor...

Energy races ahead on impulse track

THE sports and energy drinks category is fizzing this summer, with new product launches and flavours designed to keep the fastest growing segment in...

Innovation aids soft progress

SOFT drinks is a highly resilient category. While other categories have slowed in the face of economic challenges, soft drinks have have returned value...