Tag: Rekorderlig
Swedish cider is back on screen
REKORDERLIG is back on the small screen as part of a new marketing campaign for the Swedish cider brand.
Tapping into the hot trend of 2021
Drinks firms predict strong growth for RTDs as consumers seek out low calorie options
Cider goes spicey
SWEDISH cider brand Rekorderlig is to launch a Spiced Plum flavour.
The limited edition will replace the brand’s Winter Cider, which was launched in 2009.
The...
Sweden in the mix
SWEDISH cider Rekorderlig, which is brewed at a family-owned fourth generation brewery in Vimmerby and is now handled by Molson Coors in the UK,...
Adding winter to core sales?
FESTIVE sales opportunities start early and continue longer than you might think for one of Scotland’s big cider providers.
“The Christmas season constitutes a full...
Fruit forward
LONGER days increase demand for longer drinks according to C&C Brands and, it says, demand for more exotic tastes is also at a peak...
Scotland’s most valuable off-trade cider brands
Does fruit hold the key?
OUR current millennium is in its 15th year. In that period one of the most fascinating drinks categories has been...
Beautiful big four aim for c-stores
JOHN Logue, customer marketing manager with Chilli Marketing, which handles Swedish flavoured cider range Rekorderlig, said some of the biggest news
on the brand in...
Flavours of the moment
CIDER has had a good 12 months and, more recently a good summer of 2014. But that comes on the back of a period...
Rekorderlig adds guava
SWEDISH cider brand, Rekorderlig, has a new limited-edition flavor, Apple and Guava, for summer drinking over ice. The brand’s seasonal marketing campaign includes the...
Backing cider’s taste of winter
SEASONAL special from Sweden Rekorderlig Winter Cider is, says the brand’s UK distributor Chilli Marketing, back by popular demand and set for its biggest...
New flavour an enduring passion
IT’S not so limited any more.
Swedish cider brand Rekorderlig launched its Passion Fruit flavour as a limited edition in April.
But what was intended to...
A new life bears fruit for Cider Retailer of the Year
Our winner: Muirside Stores
Elaine McIntyre and her husband Derek own Muirside Stores Ltd, trading as Spar, Tullibody – the Scottish Grocer Cider Retailer of...
Flavours bring cider new summer fans
SUMMERTIME and the drinking is easy ... or at least it should be for flavoured cider in the off-trade.
While total volume sales of cider...
