Tag: Red Bull
Light fuel rising
PRESSURE groups complaining about the amount of sugar in energy drinks could be falling behind market developments. For one of the clearest current trends...
Tropical energy
RED Bull has added a tropical-flavour line to its enegry drinks range.
Head of category marketing at Red Bull Gavin Lissimore said: “Red Bull Tropical...
Energy boost for sport?
ONCE upon a time folks used to talk about the “sports and energy drinks category”. But then energy drinks began to pull away from...
Red Bull loses cals
RED Bull, the biggest-selling brand in the stimulation drink category has stripped all the calories from it latest line.
The launch of Red Bull Zero...
Energy races ahead on impulse track
THE sports and energy drinks category is fizzing this summer, with new product launches and flavours designed to keep the fastest growing segment in...
PMP wings for energy leader
RED Bull hopes to give its energy drink range even more wings with four PMPs.
“Price-marked products have always been popular,” said Red Bull’s Simon...
Convenience fuel – essential soft drinks
Though growth has slowed compared to the stellar performance of last year, soft drinks still provide massive turnover for c-stores
AS the figures quoted in...
Innovation aids soft progress
SOFT drinks is a highly resilient category. While other categories have slowed in the face of economic challenges, soft drinks have have returned value...
Hughes to provide off-trade wings
RED Bull has appointed Jon Hughes as off-premise director. Hughes has previously worked for Kimberly Clark and Heineken UK, leading teams across the grocery,...
New cranberry, lime and blueberry flavours given £3.5m wings
UK market-leading stimulation energy drink Red Bull is set to spend millions backing the launch of its new Red Bull Editions; three new flavoured...
