Tag: Red Bull
Red Bull has an icy new flavour in Winter Edition
Energy drinks brand Red Bull has unveiled its second ever Winter Edition variant with the roll out of its new Iced Vanilla Berry flavour to the category.
Energising soft drinks with Red Bull
Red Bull has pushed the massive opportunity that the energy drinks subcategory presents to convenience retailers through its flavoured drinks range.
Red Bull runs home with new multipack
Red Bull is set to drive up the take-home energy drinks mission with consumers with the launch of its new variety four can multipack.
Red Bull drinks Pink in new flavour
Red Bull continues to meet the demand for fresh flavours in the energy drinks category with the roll out of its new The Pink Edition Sugarfree variant.
Red Bull offers tips on growing customer base
Red Bull reckons store owners need to cater to customers who are curious to try energy drinks and, here, the popular brand offers some advice.
Red Bull opens on flavour in Winter Edition
Red Bull has some summer love for the launch of its new The Winter Edition with tips on how to signpost the energy drinks range across stores.
Red Bull ‘energises soft drinks profits’
Energy drinks giant Red Bull is advising c-store retailers to stay stocked up on a variety of format sizes and emphasised the importance of multipacks.
Build up energy drinks for summer, says Red Bull
Energy drinks giant Red Bull offers advice to convenience retailers on how to ensure shoppers can easily get what they want in the category.
Red Bull puts focus on low/no-sugar drinks
Energy drinks giant Red Bull says c-store retailers can feel the benefit with soaring sales if they stock healthier choices.
Red Bull advises spending time and energy on range
Energy drinks giant Red Bull is advising convenience retailers to stock a variety of flavours and can sizes to satisfy consumer demands and drive up profits.
Red Bull flies ahead with PMPs
Price and value are the second biggest drivers for consumers behind taste and flavour when selecting an energy drink from the shelf, according to research.
A taste for energy with Red Bull Editions
Flavour matters when it comes to energy drinks, especially for new consumers, according to Red Bull.
Shoppers thirsting for healthier energy drinks
More energy and sports drinks consumers are opting for zero or low-sugar offerings, as the energy drinks category continues to grow in the independent retail channel.
Shaking it up in the chiller
IF variety is the spice of life, a varied selection is the secret to strong energy drinks sales.
Red Bull backs price marking
AFTER taste, price and value are the biggest sales drivers in the energy drink category, meaning those retailers that communicate a good deal will do well.
Soft drink sales in the wake of Covid
ALREADY one of the top categories in convenience, soft drinks sales continue to grow in the UK – although consumption habits have evolved.
