Tag: Premier Foods
£10m treat
PREMIER Foods is putting a £10m marketing spend behind cake brand Mr Kipling in a bid to attract new shoppers and increase sales in...
Premier adds big names to PMP list
PREMIER Foods is doubling its range of price-marked packs.
The company is offering 20 new products as price-marked lines in addition to the 20 already...
Sweet to the end
BRITS spent £1.3bn on sweet treats to slip into a lunchbox last year. According to Premier Foods, which has the Mr Kipling brand among...
Oxo to shake up the BBQ
WITH approaching summer weeks in mind, Premier Foods is making barbecues the focus of the latest Oxo Shake & Flavour advertising campaign, which is...
Bigger tub for family sharing desserts
AMBROSIA has put its Devon Dream pouring sauce in a bigger tub and added a resealable lid, to appeal to families who sit down...
The life and times of Christmas sales
Christmas is coming, the goose is getting fat and the party hats and crackers are heading for store shelves.
But, according to Premier Foods, the...
Tis the season to buy big brands
THE festive season is an opportunity for family get-togethers, outings, and blockbuster films on telly – all of which should present opportunities to boost...
Spooky snack attack
LEADING soft drinks, cakes, snacks and biscuit producers are intensifying launch and marketing activity on Halloween-themed products in an attempt to boost sales during...
Oooh – a saucy new look for Sharwoods
SHARWOODS is giving its cooking sauce, accompaniments and cooking kits range a major makeover.
The firm says the design update will help shoppers differentiate more...
Shakin’ all over
A new product designed to help hard-pushed families get a delicious meal on the table is the latest innovation from Oxo. Shake & Flavour...
Dream on – New sauce by Premier Foods
Premier Foods has launched a new vanilla-flavoured pouring sauce just in time for the run-up to summer and the soft-fruit season.
Ambrosia Devon Dream contains...
£3.4m ads talk up Oxo and Bisto – home-cooked meal push
PREMIER Foods’ brands Bisto and Oxo are being backed by a £3.4m push designed to remind consumers about the benefits of a home-cooked meal....
Slice of life
PREMIER Foods has recreated two traditional desserts as limited-edition cakes: Mr Kipling’s Treacle and Custard slices and Jam and Custard slices. Brand director Michelle...
Achieving a hat trick – CJ Lang
Three in a row for CJ Lang, and United Wholesale Grocers does a double as 2013’s Achievers event sees Scotland’s wholesale industry recognise its...
