Electrifying new campaign

IF they haven’t already broken them, many consumers will have made New Year’s resolutions that involve health and wellbeing.

It is these consumers that Lucozade is targeting with a new marketing campaign for its functional water brand, Lucozade Sport Fitwater.

The new campaign has been launched across social media to focus on the ‘More Than Water’ tagline, encouraging shoppers to purchase Lucozade Sport Fitwater to help replenish what they lose in sweat during exercise.

Fitwater contains a significant number of electrolytes which contribute to a reduction of fatigue, as well as calcium which helps normal muscle function.

The campaign will also feature in relevant OOH locations, to drive brand awareness and reach as much of the brand’s target audience as possible.