Tag: Lucozade
Lucozade unveils new major brand overhaul
Suntory Beverage & Food GB&I has unified the Lucozade brand for the first time with its three sub-brands featuring a new TV campaign and pack design.
Lucozade launches Blucozade range
Sports and energy drinks brand Lucozade has unveiled a major marketing offensive with its head-turning Blucozade range that it says will create real consumer excitement.
SBF GB&I resolves strike action
Suntory confirms procedures in place to minimise any potential trade disruption after union workers announce strike action on 5 February.
Stimulate sales with energy drink variations
Soft drinks firms set out the key trends that retailers should keep note of to help bring in an extra boost for their energy drinks sections in stores.
Alert new customers
A new look has blasted out on to shelves for Suntory brand Lucozade Alert.
Shoppers continue to seek out healthy drink options
With the Covid pandemic still fresh in people’s memories, health and wellbeing continues to play a part in shoppers’ drink choices.
Binning plastic packaging at a rapid rate
Suntory Beverage & Food has invested almost £8 million in renovating packaging, focusing on recyclability with the aim to reduce the firm’s environment impact.
Win with Lucozade
SUNTORY Beverage & Food has launched the first-ever on-pack promotion to run across its Lucozade Zero range, with a price guaranteed with every entry.
The enduring trend towards low sugar
HEALTHIER options are gaining ground in categories across the convenience store, but perhaps no more visibly than in the soft drinks chiller.
Soft drink sales in the wake of Covid
ALREADY one of the top categories in convenience, soft drinks sales continue to grow in the UK – although consumption habits have evolved.
Alert to the key trends
THE energy drinks category opportunity was already huge in the convenience channel, but the pandemic has only served to push things further forward.
Stimulating NPD for Lucozade
LUCOZADE’s energy drink range Lucozade Alert has a new flavour.
Staying alert all day long
Lucozade has entered the stimulant category for the first time, as brand owner Suntory Beverage & Food seeks to capitalise on the category’s strong sales growth.
Adapting to expectations
SUSTAINABILITY isn’t just good for the planet, it’s also good for a retailer’s bottom line, according to Suntory Beverage & Food GB&I.
Home gatherings drive performance
SUMMER may be soft drinks season, but as autumn approaches there’s no reason retailers can’t continue to drive incremental sales in the category.
Brands band together
FOR the first time ever, three Suntory Beverage & Food GB&I brands have come together for a consumer promotion.
