New zero sugar flavour for Lucozade Energy range
THE Lucozade Energy range is expanding with a new Sherbet Twist Zero Sugar flavour that Suntory Beverage & Food GB&I (SBF GB&I) says is a zingy, nostalgic addition.
Available across grocery and convenience channels, the variant comes in a 500ml £1.50 PMP and a standard pack with a £1.75 RRP. There is also a 900ml £2 RRP format that will initially be available in Tesco only.
The launch builds on the continued growth of Lucozade Energy, which generated £395.3million in value sales over the last year, with 211.4million units sold and value sales up 2.6% year-on-year, according to NIQ data.
Flavour innovation has also created momentum for the brand, with fan-favourite Lucozade Energy Grafruitti returning permanently to the range earlier this year, which has generated £8.8m in value sales since launch, NIQ figures show.
SBF GB&I is also expanding the Lucozade portfolio with the launch of several new formats across some of its most popular drinks this autumn.
On the back of the successful return of Lucozade Energy Grafruitti, a new 900ml PMP and 500ml standard four-pack for the flavour has launched. Lucozade Energy Zero Sugar Pink Lemonade has also launched in a 900ml standard format. All SKUs are available now.
Adrian O’Brien, brand director for Lucozade, said: “Sherbet Twist is all about bringing something fun and unexpected to shoppers while staying true to the great taste and refreshment people expect from the Lucozade brand. We know consumers are actively looking for new and exciting flavour experiences, particularly within zero sugar.
“Sherbet Twist gives retailers a fresh way to engage shoppers, drive trial and recruit new consumers into the category. It’s a drink that stands out on shelf and taps into the nostalgic taste trend we continue to see resonate.”
