Tag: Fruitella

Fruitella snakes and koalas gelatine free

A koala-t new vegan product

Uunfortunately for vegans and vegetarians, many sweets are off-limits due to the inclusion of gelatin in their recipes.
Perfetti Van Melle confectionery

Casting a spell this Halloween

Halloween is big business for confectionery, and Perfetti Van Melle reckons it’s well-equipped to capitalise on this year’s spooky celebration.

Sharing in lower sugar

Bagged confectionery has been an undeniable success story, with bags growing by £12m in the last year .

Better for you, better for sales

Perfetti Van Melle says it is crucial to offer a range of reduced sugar options .

Sugar market is still sweet

Sugar sales strong despite pressure

Healthier snacks in a sachet pack

  Fruittella brand owner Perfetti van Melle has launched a new low-calorie sachet range targeted at health-conscious consumers. The new format is available in two flavours,...

Harder fruits

FRUITELLA has bolstered its low and no sugar range by with the launch of a sugar-free hard candy.

Free to be sweet

Fruitella has launched two completely sugar-free products, Fruit Foams and Fruit Gums. Brand manager Matthew Navier said: “Data shows that 92% of consumers are actively...