Tag: cheese
Cheddar surge
CHEESE sales continue to be dominated by cheddar and in a highly competitive market Cathedral City is significantly outperforming its peers, according to brand...
Wishing on a smile
PRIMULA Cheese and the charity Make-A-Wish UK want more kids dealing with serious illness to come up smiling.
The brand is working with Make-A-Wish...
String wars
MAY the force of calcium be with you! Kerry Foods is featuring Star Wars on an on-pack promotion on Cheestrings from this month.
Packs will...
Light start to the year
LEERDAMMER used a TV ad and social media to get its 2015 marketing work underway.
The 20-second TV clip ended with a shot of Leerdammer...
Smile, and say ‘convenient!’
Sliced and grated lines grow ahead of the market as cheese fans keep buying and increase visits to c-stores
IN theory cheese should do...
Not just for kids
CHEESE snacking products’ sales are worth £195m but the sub-category offers little choice for adults. And with nearly four times as many adults in...
Cheese escapes from sliced bread
WHEN it comes to packed lunches, cheese is no longer confined to the inside of a sandwich. Adults and children both appreciate a cheesy...
Beyond the block
An over-reliance on traditional block cheddar is holding back the cheese category according to Bel UK. It argues that it’s time to look elsewhere...
Becoming a cheese nation of softies?
WHETHER it’s to serve with crackers at the end of a dinner party or to shove under the grill for an emergency late-night munch,...
Out pop the Animals
SLICES of cheddar with pop-out animals are Galloway’s latest innovation for the children’s dairy snacks category. Galloway Animals come in packs of five and...
Cheese reloaded – Category special
CHILLED and fresh foods, which grew at over 45% in the convenience sector over the last four years, according to IGD, are crucial products...
Scotland sticks with brands
IN a sandwich, toasted under the grill or grated on top of pasta, cheddar remains the most popular type of cheese in Britain, accounting...
A toast to the future
A THICKER slice of Leerdammer, custom-made for toasting, is the latest innovation from the Bel Group’s brand. Seven out of 10 UK consumers regularly...
Dairy gets a health kick
THE growing trend towards healthy eating and dieting has been good for cheese, in terms of both sales performance and the introduction of new...
Directing the traffic
THE cheese fixture often contains many different brands, pack styles and sizes.
That can confuse the consumer, causing them to revert to “the usual”, which...
Cheese stays healthy and strong
THE cheese market is in good health, according to Stephen Gregory, head of category management at Bel UK. But PMPs, depth of range, cross-merchandising...
