Tag: cheese
Ilchester has a cheesy makeover for Easter
Ilchester Cheese is out to expand the indulgent options this Easter season with the launch of its new hot cross bun inspired cheddar cheese block.
Cheese sales to hit the net at Euro 2020
IN a bid to repeat its success at the last European nations football tournament, Mini Babybel will be kicking off the summer with a marketing campaign built around Euro 2020.
Two awards for Rowan Glen
Mild Cheddar picks up two prizes
TRIUMPH is on at two for one this month for Rowan Glen as the dairy producer has scooped two...
Saying cheese
DAIRY Crest is relaunching Cathedral City, Britain’s biggest-selling branded cheese.
The relaunch includes a new packaging design, new product development and significant marketing support.
Marketing...
Saying cheese
CHEESE is changing, says Susan Nash, trade communications manager at Mondelez International.
She sees traditional cheddar as in decline while other types of cheese are...
Cheddar surge
CHEESE sales continue to be dominated by cheddar and in a highly competitive market Cathedral City is significantly outperforming its peers, according to brand...
Wishing on a smile
PRIMULA Cheese and the charity Make-A-Wish UK want more kids dealing with serious illness to come up smiling.
The brand is working with Make-A-Wish...
String wars
MAY the force of calcium be with you! Kerry Foods is featuring Star Wars on an on-pack promotion on Cheestrings from this month.
Packs will...
Light start to the year
LEERDAMMER used a TV ad and social media to get its 2015 marketing work underway.
The 20-second TV clip ended with a shot of Leerdammer...
Smile, and say ‘convenient!’
Sliced and grated lines grow ahead of the market as cheese fans keep buying and increase visits to c-stores
IN theory cheese should do...
Not just for kids
CHEESE snacking products’ sales are worth £195m but the sub-category offers little choice for adults. And with nearly four times as many adults in...
Cheese escapes from sliced bread
WHEN it comes to packed lunches, cheese is no longer confined to the inside of a sandwich. Adults and children both appreciate a cheesy...
Beyond the block
An over-reliance on traditional block cheddar is holding back the cheese category according to Bel UK. It argues that it’s time to look elsewhere...
Becoming a cheese nation of softies?
WHETHER it’s to serve with crackers at the end of a dinner party or to shove under the grill for an emergency late-night munch,...
Out pop the Animals
SLICES of cheddar with pop-out animals are Galloway’s latest innovation for the children’s dairy snacks category. Galloway Animals come in packs of five and...
Cheese reloaded – Category special
CHILLED and fresh foods, which grew at over 45% in the convenience sector over the last four years, according to IGD, are crucial products...
