Light start to the year

LEERDAMMER used a TV ad and social media to get its 2015 marketing work underway.

The 20-second TV clip ended with a shot of Leerdammer Light Slices designed to appeal to what the brand owner sees as  a growing consumer desire for low-fat products.

Leerdammer ad early 2015. copy

The entire range is being supported  with in-store posters saying Leerdammer loves sandwiches as well as one-off deals and promotions for consumers.

And fans  are being encouraged to go online and share their love for the brand in a social media campaign.

Bel UK marketing director Steve Gregory said: “2014 was a fantastic year for the Leerdammer brand and our Love Me or I’m Free campaign is evidence of this.’