LEERDAMMER used a TV ad and social media to get its 2015 marketing work underway.
The 20-second TV clip ended with a shot of Leerdammer Light Slices designed to appeal to what the brand owner sees as a growing consumer desire for low-fat products.
The entire range is being supported with in-store posters saying Leerdammer loves sandwiches as well as one-off deals and promotions for consumers.
And fans are being encouraged to go online and share their love for the brand in a social media campaign.
Bel UK marketing director Steve Gregory said: “2014 was a fantastic year for the Leerdammer brand and our Love Me or I’m Free campaign is evidence of this.’