Tag: Cadbury
Familiarity sells
SHOPPERS are more likely to buy products from brands they recognise and new products from well-known brands are popular. That is the view of...
A world of difference
Scottish Grocer speaks to three leading retailers to learn their approach to biscuits and cakes
BISCUITS have become an everyday treat for Scots and recent...
Raspberry on a roll
AS part of its Cake on the Go range, Premier Foods has launched a twin-pack of Cadbury Mini Rolls in a raspberry variant.
Head of...
Christmas topping
In the brave new world of convenience shopping more product categories are coming into festive play
DRINKS and confectionery have long been seen as Christmas...
An early start
The main festive sales period starts up to 12 weeks before the big day. How can retailers catch early shoppers?
One in five biscuit purchasers...
Big brands offer season’s sweeting
Confectionery sales were worth £706m at Christmas in 2015 according to Mondelez International.
And it says it has a 29.4% share of the Christmas chocolate...
Seasons to be cheerful?
Chocolate manufacturers are launching new packs and products for the busy festive sales season
IN many categories of food and drink the sales period...
Marking growth
AMONG categories that are particularly important to the convenience channel confectionery stands out as one that has used PMPs extensively, especially in the tough...
Frog hots up
THE latest Cadbury Drinking Chocolate is Freddo.
Brand manager Raquel Alcobia said: “Given that Mondelez International leads the drinking chocolate market and Cadbury Freddo has...
Innovation the growth key
CONFECTIONERY is the most impulsive category in c-stores with 70% of purchase decisions made in store says Mondelez International.
Quoting Nielsen research, Mondelez values the...
Nuts to extend price-marked range
NEW Cadbury Dairy Milk tablet, Chopped Nut, has been launched with a price-marked pack.
The 95g bar is available marked at £1 as well as...
Stock shares
Dedicated display areas to classic Big Night In products and catch the customer’s eye
EVENING snacking in the UK is worth £5.2bn and growing and...
Heating up
ALREADY worth £100m according to Nielsen, there is significant room for growth in the chocolate drinks market, says Mondelez International.
It has re-packaged and relaunched...
Win with familiar favourites
TRUSTED brands are winners with shoppers and Halloween provides a huge opportunity to capitalise on consumer demand, says Mondelez International.
This year it has introduced...
And so this is Christmas
Begin the festive chocolate season before Halloween says confectionery giant
CHRISTMAS comes but once a year and when it does it comes in October, or...
Fabulous film promotion
PREMIER Foods is using a big British summer movie to promote its Cadbury Amaze Bites over the coming months.
The tie-in with Absolutely Fabulous: The...
