Tag: Cadbury
An early start
The main festive sales period starts up to 12 weeks before the big day. How can retailers catch early shoppers?
One in five biscuit purchasers...
Big brands offer season’s sweeting
Confectionery sales were worth £706m at Christmas in 2015 according to Mondelez International.
And it says it has a 29.4% share of the Christmas chocolate...
Seasons to be cheerful?
Chocolate manufacturers are launching new packs and products for the busy festive sales season
IN many categories of food and drink the sales period...
Marking growth
AMONG categories that are particularly important to the convenience channel confectionery stands out as one that has used PMPs extensively, especially in the tough...
Frog hots up
THE latest Cadbury Drinking Chocolate is Freddo.
Brand manager Raquel Alcobia said: “Given that Mondelez International leads the drinking chocolate market and Cadbury Freddo has...
Innovation the growth key
CONFECTIONERY is the most impulsive category in c-stores with 70% of purchase decisions made in store says Mondelez International.
Quoting Nielsen research, Mondelez values the...
Nuts to extend price-marked range
NEW Cadbury Dairy Milk tablet, Chopped Nut, has been launched with a price-marked pack.
The 95g bar is available marked at £1 as well as...
Stock shares
Dedicated display areas to classic Big Night In products and catch the customer’s eye
EVENING snacking in the UK is worth £5.2bn and growing and...
Heating up
ALREADY worth £100m according to Nielsen, there is significant room for growth in the chocolate drinks market, says Mondelez International.
It has re-packaged and relaunched...
Win with familiar favourites
TRUSTED brands are winners with shoppers and Halloween provides a huge opportunity to capitalise on consumer demand, says Mondelez International.
This year it has introduced...
And so this is Christmas
Begin the festive chocolate season before Halloween says confectionery giant
CHRISTMAS comes but once a year and when it does it comes in October, or...
Fabulous film promotion
PREMIER Foods is using a big British summer movie to promote its Cadbury Amaze Bites over the coming months.
The tie-in with Absolutely Fabulous: The...
Roll up for summer
PREMIER Foods is bringing back its special-edition Cadbury Ice Cream Flavour Mini Rolls range, targeting families on the lookout for a sweet treat to...
Targeting the big day out
CADBURY and Merlin Entertainments are offering two-for-one entry to the UK’s top attractions in a new on-pack promotion on a range of chocolate bags...
Beat of the treats
Chocolate confectionery maintains steady growth as sharing sizes, big nights in and new product initiatives keep consumers coming back
TREAT categories of all types may...
Crunchie’s comeback
GIANT chocolate confectionery brand Cadbury is to back its singles range with a huge campaign called Obey Your Mouth.
The programme, which kicks off this...
