Tag: Cadbury
Year of haves and have nots
Dominated by trends like low-sugar, low-alcohol and gluten-free, 2015 was a year when what products didn’t contain became almost as important as what they...
TV chocolate countdown
Decorated forklift trucks and a giant advent calendar made out of delivery vehicles feature in a festive advertising campaign which Cadbury says is its...
Make a fast Easter start
Confectionery giant says short season means its vital to be ready in January
2016 will have the earliest Easter weekend since 2008 and, as a...
Seeking a new Milk Tray man
And all because the lady loves...
Cadbury brand owner Mondelez International has begun a nationwide search to find the next Milk Tray Man.
Kicking off with...
Timing vital at Christmas
We know that confectionery is important to Christmas sales, particularly in convenience stores, but how can retailers make the best of the seasonal opportunities?
The...
Smash and jive
Cadbury Dairy Milk’s Marvellous range is on the small screen in September and October with a campaign featuring new Rocky Mallow Road flavour.
The 30-second...
Sweets for monsters
Individual seasonal confectionery is now worth £1.1m according to Mondelez International and it has launched a series of Halloween-themed products designed to catch seasonal shoppers’...
Marvellous mallows join the team
THE latest addition to the Cadbury Dairy Milk Marvellous range combines marshmallows, jellies and shortcake biscuit pieces.
Rocky Mallow Road is available in 180g and...
Flying off the shelves
DESTINATIONS including Berlin, Rome and Marrakech are among the jet-set breaks on offer through a summer promotion from Cadbury.
The Fly Cadbury Air campaign features...
Dancing with joy
CADBURY Dairy Milk’s ‘Free the Joy’ campaign has taken to TV screens.
Office worker Keith, star of Dairy Milk’s 2014 ads, returns for the new...
Take it to the limit
Limited editions, new flavours, pack sizes, promotions and PMPs are all part of the plan to generate excitement for the UK’s biggest chocolate brands...
The joy of flavours
CADBURY Dairy Milk latest campaign – Free the Joy – is designed to highlight the chocolate bar collection’s range of flavours and textures.
Running through...
Impulse for a happy Easter
RETAILERS should have begun their push for Easter sales last month according to wholesaler Bestway Batleys.
And the company reckons c-store operators will achieve the...
Mr Kipling’s makeover for a better life
THE Mr Kipling range has had a packaging revamp to tie in with the Premier Foods ‘Life is better with cake’ campaign. And the...
Aiming for an early start
LAST year’s Easter confectionery selling season was one of the longest possible thanks to the fact that Easter Sunday fell late in April. And...
Festive treats a gift for retailers
CHRISTMAS is unquestionably one of the most important times of the year for the confectionery market.
And for convenience retailers, making the most of the...
