Tag: Birds Eye
Plant power in the freezer
Birds Eye has relaunched its meat-free brand Green Cuisine, and it’s backing the plant-based range with a new advertising campaign.
Looking for value after lockdown
IN times of economic uncertainty, with many households fighting through the financial headwinds of the pandemic, frozen and chilled PMPs represent value to consumers.
Fighting for a healthier diet
Emma Thompson, Jamie Oliver and Giovanna Fletcher are among the cast of celebrities encouraging children to eat veg in a new TV ad
Sustainable vegetables
Frozen brand Birds Eye has bolstered its environmental credentials by introducing new recyclable packaging across its Natural Vegetable products
Frozen flying in lockdown
Waste conscious consumers make switch
Fresh packs for the freezer
FROZEN specialist Birds Eye has introduced bright, colourful new packaging across its Steamfresh range
Sustainability focus for frozen fish
Birds Eye has launched a new on-pack promotion to highlight its sustainable sourcing credentials
Corn-cerns for kids diet
Birds Eye has partnered to help educate kids on the importance of eating vegetables
A fresh start for frozen fish
Birds Eye has got rid of the Inspirations brand for its premium frozen fish range- bringing it under the Captain Birds Eye portfolio instead
Frozen gets hot
THE big night in is still as popular as ever, and now Birds Eye has expanded its offer with the launch of spicy takeaway chicken
New frozen range is waffly good
Birds Eye Sweet Potato Waffles are a blend of lightly-seasoned sweet potato and potato mash, that retain the recognisable grid shape of the original waffle
Flocking to veggie market
There is more to Birds Eye than frozen fish, and the brand has stepped up its free from credentials
Peas on the box
BIRDS Eye is to spend £4.8m on TV and online advertising for vegetables over the next two years.
Score big with a frozen range
Birds Eye backs PMPs as key sales driver
PRICE-marked packs can deliver up to 60% more sales than standard packs according to Birds Eye, and...
Family meals for a fiver
WHOLESALER and symbol groups Nisa is helping parents feed their families on a budget with a new £5 meal deal.
The promotion, which launched recently,...
Chefs cook up new lines for the freezer
BIRDS Eye has added lightly dusted cod fillets and two new pasta dishes to its range.
Developed by its in-house chefs, the new cod fillets...
