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Pack shots of Mr Kipling Signature Collection All Butter Mince Pies and Mr Kipling Mince Pie Wheels.

Mr Kipling unveils new Christmas mince pie range

The image on the left showcases Finsbury Food Group cakes and bakes, the image on the right shows Lola's Cupcakes Red Velvet cupcakes. A diagonal white line separates the images in the middle.

Finsbury Food Group acquires majority stake in Lola’s Cupcakes

A Squashies Strawberries & Cream Celebration Cake with a slice taken out of the cake against a pink background.

Swizzels’ first Squashies Celebration Cake heads to Tesco stores

Pack shots of New York Bakery Co Original Sub Rolls, Roasted Onion Sub Rolls, Chocolate Chip Soft Baked Cookies and Salted Caramel & Pecan Soft Baked Cookies.

New York Bakery enters new categories with Sub Rolls and Cookies

A party scene with people holding plates of cakes from the Nadiya Hussain Finsbury Food Group collection.

Finsbury Food Group unveils new Nadiya Hussain cake range

A logo for Finsbury Food Group Limited featuring the new design for 2025.

Finsbury Food Group marks its first new look in a decade

Pack shots of Hovis Cheese & Herbs Sub Rolls and Hovis Buttermilk Sub Rolls.

Hovis rises to the lunch demand with new Sub Rolls

TV personality and baker Mary Berry sits at a table with the 90th Birthday cake that Finsbury Food Group had made for her.

Finsbury marks Mary Berry’s 90th birthday with a personal cake

The Bayne's family stand outside the Perth Inverlamond Retail Park store with a 7 and 0 balloons to mark the family's 70 years of business.

Bayne’s marks 70 years with new store opening

A group of people play Tug of War in Hampden stadium with a man in the middle of the group wearing a referee outfit and holding a Scotch pie with a small wall of Scotch pies in between the two groups.

Final call to enter the World Championship Scotch Pie Awards

Pack shots of Mr Kipling Simnel Slices.

Mr Kipling launches Simnel Slices in time for Easter

Pack shots of Dr. Oetker American Style Pancake Mix Chocolate.

Dr. Oetker offers extra indulgence for this Pancake Day

Pack shot of Spar White Toastie Thick Loaf.

Spar launches Thick Toastie bread loaf

Pack shot of Hovis Best of Both bread with That Christmas branding across it to mark the festive family film.

Hovis kicks off new Christmas competition

Visual from the St Pierre ATL campaign featuring a man holding sesame seed brioche burger buns with a pack of St Pierre Sesame Seed Burger Buns in the bottom left with the phrase "For France's sake, not the plastic cheese'

St Pierre loafs it onto the small screen in campaign

Pack shot of Biona Organic Multi-Seeded Bread Roll Selection.

Biona rolls into the bakery category

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